Very interesting. Its a "Strategy-cast" by Adam "Father of Podcast" Curry and Ron Bloom.

Listen to this mp3 [mp3 download, hopefully those-whom-we-don't-speak-of don't think u're pirating anything..]

Sorry if the mp3 is very lengthy.. but I think its worthy. Split it into smaller mp3s if you want (this is what i use, but a very unfriendly user interface).. its a very kewl sneak peek at the creation of an industry... Hey, how many times can one witness that in a lifetime? Enjoy.

Note: the first few minutes are them talking of their history and background, the actual podcast topic starts around the 17th minute.